Uptain and Custom Equity Group Build Strategic Partnership to Enhance Financial Services Landscape

In an exciting development for the financial services industry, Uptain, a leading non-bank lender known for its innovative financial solutions, proudly announced a strategic partnership with the national aggregator Custom Equity Group (Custom). This collaboration marks a significant milestone in Uptain's mission to expand its service offerings and deliver enhanced value to its brokers and clients.

The partnership between Uptain and Custom is a testament to both organisations' commitment to fostering growth and innovation within the financial sector. By integrating Uptain's comprehensive lending solutions, including specialised products for business owners and expats, with Custom's extensive aggregator network, this collaboration is poised to redefine the standards of customer service and product offerings in the market.

Uptain's lending solutions cater to the diverse needs of business owners, expatriates and non-residents, offering tailored financial products designed to address their unique challenges and opportunities. Uptain offers a comprehensive range of loan products tailored to a wide spectrum of visa holders, especially for those with temporary visa holders or non-residents. These offerings are set to significantly expand Custom’s brokers' ability to better serve clients across various demographics and industries.

Linda Leong Head of Sales & Distribution at Uptain, expressed enthusiasm about the partnership, stating, "Joining forces with Custom represents a significant step forward for Uptain. Our shared vision for excellence and innovation in financial services will allow us to better serve our clients and address the evolving market needs. We are excited about the opportunities this partnership will unlock for our brokers and clients"

Equally excited about the partnership, Custom sees this collaboration as a strategic move to enhance its service portfolio and leverage Uptain's expertise in non-bank lending. Custom’s CEO, David Haythorn commented "Our alliance with Uptain underscores our commitment to our brokers to assist providing their clients particularly in regional areas with access to top-tier financial products and services. We believe this partnership will greatly benefit our brokers clients and reinforce our industry position as an aggregator of choice"

The partnership is poised to introduce various benefits for clients, including access to a broader range of financial products, improved service delivery, and innovative solutions tailored to meet the unique needs of today's consumers. Both Uptain and Custom are dedicated to closely collaborating to ensure that the partnership yields positive outcomes for their clients and the industry at large.

As Uptain and Custom embark on this collaborative journey, the financial services landscape stands to benefit from their combined expertise and commitment to excellence. This partnership signifies a significant stride forward for both organisations and underscores the dynamic and collaborative nature of the financial services industry.

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