Salestrekker Unveils a Bold New Brand and Vision for its Value-Added Product Set

Leading CRM platform for the Australian mortgage industry, Salestrekker, unveiled its new identity for the lending and origination market today. Holding a market-leading position over the past decade has inspired a new look for the Salestrekker brand to better reflect the technology, trust, and teamwork journey it is known and loved for. Highlighting the importance of the Trekker theme will help the company continue to add new value-added solutions, helping the industry navigate the Open Banking and data-dominated lending era.

A new icon, representing the ever-growing importance of the Salestrekker platform in a fully integrated client, broker, and lending product, will personify the brand's new identity. Additionally, the Trekker brand is now more prominent in the new design, reflecting how Salestrekker will continue to launch new solutions for premium CRM, real-time lending, and product conversion tools.

“We have always taken our commitment and responsibility to deliver a CRM platform that the Australian mortgage industry wants and uses very seriously. It’s why we have always sought out and acted on customer feedback to keep Salestrekker evolving," outlined Dalibor Ivkovic, CEO of Salestrekker.

"We've always been ahead of the pack regarding innovation. Our brand family needs to expand and better acknowledge the importance of getting the client, broker, and lending journey right. New value-added solutions will launch under this brand as we continue to re-invent how the industry harnesses technology for better business outcomes.”

The new look of the Salestrekker and Trekker suite of brands reveals the interconnectedness behind the software development for Salestrekker 2.0. The 'always together' identity will encourage its customer base to embark upon its new journey for product innovation, education, and opportunity creation.

"The new look Salestrekker is something we believe is a key part of our strategy and industry differentiation. The rollout of Salestrekker 2.0 will be followed by Salestrekker Premium, which will redefine the CRM broker proposition," said Dalibor.