LMG to acquire The Brokers’ Bible

14 July 2025

LMG, Australia’s largest aggregator, has entered into an agreement to purchase
The Brokers’ Bible, a fast-growing, broker-built platform helping thousands of brokers cut
through lender policy, solve complex scenarios faster, and submit deals with greater confidence.

Founded by experienced broker and business owner Katherine Persoglia, The Brokers’ Bible
was created to solve a simple but painful problem: getting fast, clear answers on lending policy.

Since launching in October 2023, it has become a trusted daily tool for brokers across the
industry, offering curated lender comparisons, practical scenario insights, and a searchable
policy library written in plain English.

As part of the acquisition, Persoglia remains CEO of The Brokers’ Bible and has joined the
LMG corporate team effective immediately.

The Brokers’ Bible includes a searchable lender scenario library of residential,
commercial and private lending policies, real-world scenario guides, monthly rebrandable
social media content and weekly lender updates, all created by brokers and updated daily.

It also features BrokerChat.AI, a 24/7 AI-powered assistant trained on lender policies and
broker scenarios, designed to deliver fast, accurate answers in seconds.

Members also receive important lender and industry updates every Monday, along with
direct email support for complex scenarios through a dedicated help channel.

“I built The Brokers’ Bible because I was tired of jumping between lender portals, reading
countless PDFs and emails, or waiting hours for a BDM call-back,” said Persoglia.

“I’ve always believed better policy knowledge upfront means fewer mistakes, less rework,
and more confident brokers.

“The vision has always been bigger, and I’m so excited to have LMG backing it. Working
with such a talented team means we can amplify the technology, design even more
powerful features, and enhance the platform’s performance all while keeping the personal
connection and supportive feel that our members value and rely on.”

Ewen Stafford, Executive Director & CEO, LMG added: “The Brokers’ Bible is solving one
of the biggest daily pain points for brokers, getting fast, clear and accurate answers on
policy.”

“It’s a smart, broker-built solution that fits perfectly with where we’re heading: an
AI-powered, tech-enabled ecosystem that simplifies the complex, saves time, and helps
brokers grow faster.

“This acquisition is another step in delivering on our 2028 strategy, backing innovation
that puts brokers in front of more clients, more often, with more confidence,” added
Stafford.

Under the acquisition:

● The Brokers’ Bible will continue to operate independently and be available to all brokers
across the industry.
● LMG and Loan Market brokers will receive exclusive access and pricing, to be
announced later in July.
● Premium features will be integrated into MyCRM and Brokerversity, making scenar