Building customer trust and loyalty in the digital age - A chat with Paul Smith from ActivePipe

We asked Paul Andrew Smith – Head of Mortgage Channel of ActivePipe to talk us through the process of acquiring and retaining clients and how that had changed dramatically within the past 12 months. Paul gave some powerful advice for brokers to carve out new growth footholds in established, fiercely-competitive markets. As a small business, you might not have the funds to pay for ads on Google to spread the good word about your service, but don’t let that stop you from sharing your story with your right audience, building your brand credibility, customer loyalty and trust. 

Tune in to learn from his amazing insights about how important it is to have a strong digital presence, to maintain communication with your existing database; how email automation can really get yourself out there and help you gain a competitive edge and what sort of content your clients would be interested to know about. We find this chat to be compelling and forward-looking. Enjoy!