Five effective lead magnets to try

Want to increase the number of people who’ve signed up to your mailing list, but have no idea where or how to start? 

You might be interested in finding a little more about lead magnets – a pretty spesh marketing tool that generates leads by offering a long-form resource in exchange for a prospect’s contact. If done well, it can be a vital part of any profitable business. 

Lead magnet is a valuable piece of downloadable content which can take the form of ebooks, whitepapers, templates, a free guide and many more. 

But first you need to…

SET UP THE CONVERSION PATH

• Call to Action: This is a button that encourage people to click to access the resource you’re offering
• Landing page: Set up an attractive, eye-catching landing page. This is where visitors can fill out a form with their information that you’ve deemed important to download your resource and officially join your mailing list.
• Follow-up email: After the exchange took place, you need a follow-up email to the lead to keep them engaged with your business. From here on out, you will be showering your prospects with even more goodies direct to their inbox. 

High five! Now keep that momentum going, if you can. 

WHAT MAKES A GOOD LEAD MAGNET?

• Be clear on what value you’re providing: What is it that they’re getting and how are you communicating this?
• Instant gratification: Deliver a quick win to help them easily achieve something.
• Easy to digest: Start with having something useful or unique to say and avoid lengthy reports that may overwhelm your prospects.
• High value: It must have high actual value that demonstrates your expertise to help turn leads into customers down the road. 

Below, you’ll find a few life-changing tools of the trade for lead magnets to get more eyes on your offerings and increase conversions. 

FIVE TOOLS OF THE TRADE

1. The PDF Guide: A swish collection of things that help people achieve results. For example, it can be a step-by-step first home buyer guide. This makes the home buying experience a relatively easy process once they know what they’re doing.
2. The Case Study: This one is specifically for service businesses to showcase a success your real customer had under your guidance. Please be aware that you will need permission and approval from the client in this case.
3. The Webinar: